Monday, March 28, 2005

"It's an extreme sport by anyone's definition, ranking right up there with bull fighting, skiing Mount Everest, parachuting off waterfalls and walking tightropes stretched between city skyscrapers. Some call it foolish. Others label it idiotic." What is this extremely maligned and often illegal sport? "You know, what we would do when we were young'uns," Rep. Pete Warren told a curious colleague. "We'd reach up in the creek bank and pull that catfish out." Welcome to the perfect blend of Mountain Dew's original and current brand positionings, the wet, wild, and wonderfully wack world of catfish noodling.

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