Friday, November 12, 2004

So... one of the people who saw the camera crew come in her door was a woman named Bernadette, and it almost seemed as if the other half of the Apex team, Kevin and Ivana, had been tipped off by someone from the show about her, because before when Chris was calling all over town no one mentioned this wedding wonder woman, but then as soon as they were out on the street they immediately made a beeline right for her. This led to Bernadette telling them pretty much everything they needed to know about selling wedding dresses and then following them back to their space on Bond Street and helping them set the whole thing up. So for a millisecond it seemed as though perhaps they at least had a chance to be competitive with Mosaic, a millisecond which ended when they began their marketing plan, which consisted of them (just the four of them) handing out pink photocopied flyers in front of Grand Central and Penn Station on the same day as the event. Result: Mosaic and their targeted email had a line of eager brides around the block that they had to bring into the space in shifts, while Apex had two people standing there when the doors opened, and I’m not even sure that they weren’t just loitering there and felt too bad for Ivana not to pretend they were interested in a gown and go inside for a moment. Anyway, I need to wrap this up, so let’s get to my remaining notes… On entering the boardroom Donald said “Helloooooo” in a very freaky way, which may or may not have been connected to the fact that his face was a very oompa-loompish shade of orange. In between the first and second boardroom we saw Chris on the sofa reading a Donald Trump book, but at the end of the day this entrepreneur since he was 11 years old with his very expensive Rolex didn’t like his task and pouted his way through it just like when he was too good to massage dogs previously, and all the straight shooting in the fuckin’ world couldn’t save him from that flaw (though IAAFOTS squirrels kudos for stating in the boardroom that under his leadership the team was gellin’). Like Mr. Trump said toward the top of the show, "If you don't have a positive attitude in business or in life, you'll never ever be successful," a philosophy Donald shares with both the Bad Brains and myself. Oh, and one of the last things Chris did before getting the boot was excuse Jenn M. from the boardroom, which not only disgusted Ivana and Kevin but also surprisingly disgusted Donald, who said that if she’d been there she might well have been the person getting fired because she just flys under the radar all the time. So watch out next week, Ms. Massey!

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